inds of promotions. Sometimes you are leading a party or a game at a school event. Other times you're handing out free samples of something as fast as you can until they're all gone. Others you're demonstrating something, talking about it, then again usually handing out some sort of sample or a coupon for the product.Other times, the best times, you're handing out something for free that people would usually be glad to buy on their own, but getting it free makes it even more wonderful. The people love you; they're happy you're there, they thank you heartily, and it's like a bonus that you're actually getting paid, because you feel so appreciated by the masses for doing what you're doing.
Yesterday was one of those times. I started promoting for Insomnia Cookies, located on the NYU campus in the East Village. (50 W 8th Street, for those of you who'd like to pay the actual store a visit) Insomnia Cookies is a brilliant venture...they deliver warm, fresh-baked cookies to you (generally they're m
arketing to students, but if you're in their delivery range, you can be anyone. read: why don't I live in the East Village? read: because I'd gain 30 lbs.) until 3AM. Perfect for exams, post-drinking, post-other recreational, er, activities, etc. (In case you're wondering, they're no Breadsticks and Scones, but I bet they could make a killing if they were, what with all the headshops surrounding the place.)We were one of the donor-vendors at the NYU New Student Block Party. The job was simple: pass out free cookies (there were 8 flavors available, the people could even pick which one they wanted), make sure they took a flyer and some coupons too so they could order from us in the future. Everyone loved it, I got to sample a few flavors myself, and I even got paid in cash right out of the register at the end of the easy 4-hour shift.
Side note: During the block party yesterday, Bruce Springsteen walked out of the lobby of the bookstore behind where we were stationed...I couldn't say a word, paralyzed by my #2 Greatest Celebrity Love (#1 was Glen Hansard, who only a couple of weeks ago walked by me in easy attack-hugging dis
tance but I couldn't even bear to make eye contact...why did you have to start with the big dogs, NYC? You could've stared slightly smaller, say Adrien Brody, even Jason Schwartzman, I might've been able to mutter a broken "he-hey...I love your work." But Springsteen? SPRINGSTEEN?!? Really?)I should've at least given him a cookie. He's had the best that life and gourmet have to offer, and a true-blue New Jersey bred American man might wave off something so ridiculous sounding as a Snickerdoodle, but he could totally bring home some of the incredible M&M brownies to Patty and his kids.
I mean look at him. He's been through a lot of pain. Chocolate chips meet a lot of emotional needs, even if you're loathe to admit it at first.
Today was a totally different story. I was stationed in Washington Square Park, "anywhere I wanted to be," to pass out flyers. Just flyers. Not even coupons at first. And in Washington Square Park today, it was a madhouse of flyering people with whom no one wanted to interact. Nondenominational Church Kids Group #1 were nice because they'd hand you a Quaker Chewy granola bar, then sneak in the flyer that invited you to join multiple cultures and Jesus on Sunday mornings. The Communists were obnoxious, slamming a flyer in your face, and as you sped away, yelling at you to come talk to them and find out why "the Revolution is NOW!" The other Nondemominational Church Kids claimed if you filled out a "spiritual survey," you could win a free Ipod. If you live in NYC or you've been here, especially in the Times Square area, you are familiar with this bottom-feeder job. People usually shove flyers in your face without any intelligible language at all, not to mention hard-selling energetic English, which is always the goal, at least when you're hired by reputable companies. Flyering pays the least of any promotional job, and you are hated. HATED.
Being a promotions person myself, I often say "no thank you" and smile at the flyer people, because I feel so badly for them. Most people will walk by you, avoid eye contact, often even put their hand up to you as if you're asking them for money, and you get responses like "Goddamnit, don't give me anything!" "Just STOP!" "F--- you." Yep. Seriously. I think the rejection rate with flyering is even worse than auditions. Even then, I can handle it--I sing my song, I learn your choreography, I read your sides, I'm not what you're looking for, fine. Maybe it's just that I'm redheaded and you wanted a blonde. Maybe I'm not skinny enough. Maybe I'm too short. That's how casting works. But you, NYU student who seems to be wandering in no hurry, bored even, can't even listen for two seconds as you walk by that I'm offering you free, delicious, warm cookies? It's not fun.
Luckily, the manager at the store drew out a map of where the NYU dorms were, and once I relocated, the crowds were friendly and loving again. "Oh, these are amazing!" "Thank you, I've ordered from them twice already this week!" "This is AWESOME, thanks, dude!"
Finally after two tough hours, I was done. They always offer me anything I want from the menu when I'm done. Sometimes a girl can really use a chocolate chip cookie ice cream sandwich after all that rejection. I guess that's why they sell the little cookies at Ripley-Grier (Audition Studios), too.














